International Journal of Music Business Research – April 2021, vol. 10, no. 1

The April 2021 issue is the first one which has been published in collaboration with Sciendo/DeGruyter. Please follow the links below to download the open source articles for free.

Volume 10, no 1, April 2021

Editorial by Guy Morrow, p. 1

Gerardo Chaparro & George Musgrave: Moral Music Management: Ethical Decision-Making After Avicii, pp. 3-16

Jessica Edlom & Jenny Karlsson: Hang with Me—Exploring Fandom, Brandom, and the Experiences and Motivations for Value Co-Creation in a Music Fan Community, pp. 17-31

Benjamin Toscher: Resource Integration, Value Co-Creation, and Service-dominant Logic in Music Marketing: The Case of the TikTok Platform, pp. 33-50

#musicfans #GerardoChaparro #TikTok #mentalhealth #valuecocreation #JessicaEdlom #brandom #resourceintegration #BenToscher #GeorgeMusgrave #fandom #Avicii #JennyKarlsson