Introducing our guests: Erik Hitters (Erasmus University Rotterdam)
- Guy Morrow
- Aug 22, 2018
- 2 min read

“Music Life Is Live” is the main topic of the 9th Vienna Music Business Research Days from Sep. 12-14, 2018. In presentations and discussions music business representatives and music business researchers focus this time on the political economy of music festivals and the economics of the international concert and touring business. Find the program here.
Erik Hitters of the Erasmus University Rotterdam, The Netherlands, gives a talk on “Live Music Ecologies and Value Creation for Musicians, Industries and Cities” on September 14 from 11:45-12:30 in Joseph Haydn-Hall at the University of Music an Performing Arts Vienna.
Erik Hitters is Associate Professor at the Erasmus School of History, Culture and Communication of Erasmus University Rotterdam. He has co-founded and is managing director of ERMeCC, the Erasmus Research Centre for Media, Communication and Culture. He lectures for the MA programme in Media Studies and IBCoM, the International Bachelor in Communication and Media. Erik’s research interests lie in the broad field of transformations in the media and cultural Industries. His research and publications deal firstly with the changing logics of institutional and field dynamics in the media and cultural industries, including the film, music and broadcasting industries. His second interest is in local, regional and national creative industries, clustering and creative cities. He leads two large research projects. The first is the NWO funded Creative Industries Strategic Research Project “Cultures of Innovation in the Creative Industries”. The second is the Smart Culture Strategic Research Project “Staging popular music: sustainable live music ecologies for artists, music venues and cities (POPLIVE)”, jointly funded by NOW and SIA. His work on popular music has resulted in a number of conference papers and publications. In 2015, he co-founded and is board member of the International Music Business Research Association (IMBRA).



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