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11th Vienna Music Business Research Days on “Emerging Music Markets”

The 11th Vienna Music Business Research Days on “Emerging Music Markets” will be held as an online only conference in times of the global COVID-19 crisis. Nevertheless we will have guests from all over the world to talk and discuss on emerging music markets in Asia and Eastern Europe.

or stream us on:

The conference day on September 23 will be also live video-streamed from 9:00-16:30 CEST at mdw’s Mediathek: https://live.mdw.ac.at/

The morning sessions of the conference day on September 23 will highlight the specifities of several booming Asian music markets. Bernie Cho from the DFSB Kollective in Seoul/South Korea will talk about the South Korean music market and the economic relevanve of K-Pop. In the following sesssion the founder of Fake Music Media, which organizes the WISE Festival in Beijing, Philipp Grefer, highlights the network of the Chinese music industry and music market. The music market in India, which is still driven by the Bollywood film studios, will be analyzed by Achille Forler from the Indian-based sound design agency Music Curator and The Indian Performing Right Society in Mumbai. All three speakers will then discuss with Weining Hung, founder and organizer of the LUCfest in Tainan/Taiwan on “Emerging Music Markets in Asia”.

In the afternoon of September 23, Carina Sava (Agentia de Vise, Bucharest/Romania), Ania Kasperek (Chimes Agency, Poland) and Dartsya Tarkowska (Soundbuzz & Music Export Ukraine, Kiev) will highlight the specifities of the music markets in Romania, Poland and the Ukraine in short presentions in order discuss the economic relevance and future development of “Emerging Eastern European Music Markets”.

The Vienna Music Business research Days will be opened on Sep. 21th with the Young Scholars’ Workshop for master and PhD students to present their research to renown music business researchers in a closed online workshop.

On Sep. 22th music business researchers from all around the world will present their findings on different music business/industry topics (see program).

or stream us on:

The conference day on September 23 will be also live video-streamed from 9:00-16:30 CEST at mdw’s Mediathek: https://live.mdw.ac.at/


The conference program at a glance

September 21, 2020, 09:00-17:00: Young Scholars’ Workshop (closed online event)

Closed online event: PROGRAM

September 22, 2020, 09:00-17:00: Conference Track Day

September 23, 2020, 09:00-16:00: Invited Conference Day on “Emerging Music Markets”

09:00-09:15: WELCOME

09:15-10:00: Keynote by Bernie Cho (DFSB Kollective, Seoul/South Korea): “The Music Market in South Korea”

10:00-10:15: Coffee break

10:15-11:00: Keynote by Philipp Grefer (WISE Beijing/China): “The Music Market in China”

11:00-11:15: Coffee break

11:15-12:00: Keynote by Achille Forler (Music Curator and The Indian Performing Right Society in Mumbai/India): “The Music Market in India”

12:00-13:00: Panel discussion on “Emerging Music Markets in Asia” with Weining Hung (LUCfest, Tainan/Taiwan),Bernie Cho (DFSB Kollective, Seoul/South Korea), Philipp Grefer (WISE, Beijing/China) and Achille Forler (Music Curator and The Indian Performing Right Society in Mumbai/India)

13:00-14:00: LUNCH BREAK

14:00-15:00: Short presentations on “Emerging Eastern European Music Markets” by

Carina Sava (Agentia de Vise, Bucharest/Romania)

Dartsya Tarkovska (Soundbuzz & Music Export Ukraine, Kiev)

15:00-16:00: Panel discussion “Emerging Eastern European Music Markets” with Carina Sava (Agentia de Vise, Bucharest/Romania), Ania Kasperek (Chimes Agency, Poland) and Dartsya Tarkovska (Soundbuzz & Music Export Ukraine, Kiev)

16:00: Awarding the young scholars’ workshop best paper

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